Your affiliates are posting right now. Does it break the rules you answer for?
E1 continuously monitors live affiliate and influencer content and scores it against the FCA financial promotion rules. Each flag tells you whether a post is compliant and cites the rule it breaks, with a complete audit trail. All we need to start is your affiliate list.
The rules moved faster than the tooling
Affiliate and influencer programmes work. They are now one of the most effective acquisition channels in financial services, and firms are right to use them.
What changed is the supervisory expectation around them. Under FG24/1, promotions published by affiliates and influencers sit within the firm's responsibility for as long as the relationship runs, and regulators increasingly expect ongoing oversight rather than sign-off alone. Seventeen regulators took part in the most recent coordinated action, and in the US a firm has already paid $850,000 over supervision of its influencer programme.
That puts compliance teams in a difficult spot through no fault of their own. The approval stage is well covered by existing tools and process. What no one has good visibility of is what happens after publication: captions get edited, risk warnings drift out of posts, and active affiliates publish far more than they ever submit for review. Checking that manually across dozens of accounts is not a realistic ask of any team.
That visibility gap is the problem E1 closes.
Post-publication monitoring, continuously
Rule compliance
Every live post from your affiliate and influencer network, scored against the FCA financial promotion rules: risk warnings present and prominent, disclosures clear, no prohibited claims. Each flag says whether the post is compliant and cites the specific rule it breaks.
Unsanctioned claims
Optionally, add your claims boundary, what partners are and aren't authorised to say about you. E1 then flags content making claims you never sanctioned: the invented benefits and guarantees that drive conversions and create liability.
Audit trail
A timestamped record of every check, every flag and every resolution. When the regulator asks how you supervise third-party promotions, the answer is a report, not a scramble.
From affiliate list to live coverage in days
- 01
You share your affiliate and introducer list. That is all we need to start. No approval packs, no setup project.
- 02
We ingest their live public content across X, with additional platforms added per engagement.
- 03
Every post is scored against the financial promotion rules: risk warnings, disclosures, prohibited claims. Each flag cites the specific rule it breaks: compliant or not, with the reason. This works on day one, from the rules alone.
- 04
When you're ready, add your claims boundary: what partners are and aren't authorised to say about you. E1 then also flags content making claims you never sanctioned: the invented benefits that drive conversions and create liability. Optional, and it makes the misleading-claims check far sharper.
- 05
You get flagged items in a daily digest and a standing compliance dashboard. Everything is logged.
E1 is a monitoring tool, not legal advice. Scoring rubrics are grounded in published FCA guidance and reviewed with your compliance team during onboarding.
Built in the hardest promotions environment on the internet
E1's scoring engine was built and proven in crypto, where promotional content is high-volume, fast-moving and squarely inside the FCA's perimeter. In a recent campaign we scored 968 posts and found 86.7 percent of organic content fell outside what the brand had sanctioned. That is the gap between what firms think their networks are saying and what is actually live.
E1 is built by Charles Lee, second-time founder. Previously co-founded Kontainers, acquired by Descartes Systems Group, where he served as VP Technology.
See your actual exposure
The free audit takes your affiliate list and returns a scored report of every live post: which ones break a financial promotion rule, which are missing required risk warnings, and which make claims worth a second look. No integration, no commitment. Most firms are surprised by what is live under their name.